côte&ciel’s Rhythms of Transit campaign presents a compelling visual narrative that aligns the brand’s architectural bag designs with the kinetic energy of urban London. The concept frames the brand’s products as dynamic companions for modern commuters and emphasizes their adaptability through transformable silhouettes like the crossbody-to-gilet PO bag and the shape-shifting VIKOS spherical duffle.
The Rhythms of Transit campaign was shot in transitional city spaces and the settings were chosen for their ability to mimic côte&ciel’s core design principles — functionality, minimalism, and geometric forms. The imagery of windswept movement and streamlined styling reinforces the bags’ intended synergy with fast-paced lifestyles.
This campaign would resonate most strongly with design-conscious urbanites who view their accessories as extensions of their professional and creative identities.
Image Credit: @graemegaughan
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