Argentine-Spanish singer-songwriter Nathy Peluso has teamed up with Barcelona-based eyewear brand MELLER for a striking limited-edition sunglasses collection. Peluso, known for her audacious style and genre-defying music, has co-designed a pair of sunglasses that blend vintage glamour with bold, contemporary edge. Serving as both muse and collaborator, Peluso brings a fresh energy to MELLER’s design language, emphasizing empowerment and individuality.
The campaign imagery showcases Peluso’s magnetic persona, positioning the collection as more than just accessories — it’s an attitude. This collaboration allows MELLER to tap into Peluso’s diverse global fanbase while reinforcing its youthful, trend-driven identity in an increasingly competitive eyewear market.
MELLER benefits from direct alignment with a rising global cultural icon, boosting brand relevance across Latin America and Europe. Peluso’s fashion credibility enhances MELLER’s premium image, potentially expanding market share among trend-focused, culturally-savvy consumers seeking expressive eyewear.
Image Credit: MELLER
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