Silverstone UK, 22 April 2025: Aston Martin Aramco has teamed up with British rock royalty, the Rolling
Stones, with an ultra-exclusive, co-branded merchandise collection fusing the speed and precision of
Formula One™ with the rebellious spirit of rock and roll. The limited-edition collection includes hoodies,
tees and caps sporting one of the world’s most instantly recognisable symbols of rock and roll – the
famous Rolling Stones tongue logo – blended with the iconic Aston Martin wings.
Launching exclusively at The Rolling Stones store, RS No.9 Carnaby at 9 Carnaby Street in London’s
Soho,on Thursday 24 April, a selection of Aston Martin Aramco fans will win the chance to attend the
launch event and be the very first to purchase the collection. Members of the team’s fan programme, I /
AM, will also get priority access to the merchandise on the Aston Martin Aramco official online store on
Friday 25 April. You can view shop online here.
The collaboration launches today with a digital campaign, with content featuring the Stone’s song ‘Hot
Stuff’ as the centrepiece. The collection builds on the team’s expansion into wider culture across music,
fashion and sport, and comes after a memorable collaboration with Tems at F1 75 Live at the O2 Arena
earlier this year. The full range will be available from Monday 28 April on the official Aston Martin Aramco
online store.
Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One™ Team: “This collaboration
with The Rolling Stones combines two British icons famed for passion and style.The activation forms part
of our wider strategy to bring the team into new spaces across genres including music, fashion and sport.
This is just the beginning, with several exciting projects to land in the coming months.”
David Boyne, Managing Director, Bravado UK: “This capsule collection brings together two British
icons, blending fresh takes on classic Rolling Stones imagery with inspiration from the precision and
performance of the Aston Martin Aramco Formula One™ team. Each piece reflects a shared passion for
legacy, innovation, and energy. We’re confident that fans of both the Rolling Stones and Aston Martin
Aramco Formula One™ will connect with the story behind this unique collaboration.”
Read more about The Rolling Stones here.
About Aston Martin Aramco Formula One™ Team
With a heritage dating back to 1913, Aston Martin has a storied history rooted in racing. Early success at the Aston Hill Climb inspired a legacy of crafting high-performance luxury vehicles, which today includes the DB12, Vantage, Vanquish, DBX707, and the F1- inspired Aston Martin Valkyrie. The brand debuted in Grand Prix racing in 1922, claimed outright victory at Le Mans in 1959 and returned to Formula One in 2021 under Lawrence Stroll’s leadership.
The team has since made significant investments, notably opening the AMR Technology Campus in Silverstone in 2023, featuring sustainable design and a cutting-edge wind tunnel set to be operational in 2025.
On-track, the driver line-up features the experienced Canadian Lance Stroll and double World Champion Fernando Alonso, supported by Test and Reserve Drivers Felipe Drugovich and Stoffel Vandoorne, along with Team Ambassador Pedro de la Rosa and Young Development Driver Jak Crawford. Aston Martin Aramco also races in the all-female F1® Academy series, with Swiss driver Tina Hausmann competing under the mentorship of the team’s F1® Academy Head of Racing and Driver Ambassador, Jessica Hawkins.
Off-track, Aston Martin Aramco continues to drive progress through its I / AM fan engagement platform, and Make A Mark ESG programme, driving sustainability, inclusion and community engagement. Partnerships with Racing Pride, Spinal Track, and the Aleto Foundation support inclusivity, accessibility, and leadership development. The team’s commitment to energy efficiency is certified by ISO 50001 compliance.
About Bravado
Bravado is the leading global provider of consumer, lifestyle, and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing, and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer
packaged goods and unique experiences.
About RS No.9 Carnaby
The Rolling Stones opened their world-first flagship store in September 2020 ‘RS No.9 Carnaby’ at 9 Carnaby Street in London’s Soho. The store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all the hallmarks of the iconic band and includes exclusive new fashion label ‘RS No.9 Carnaby’. Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black. The glass floor features many of the band’s lyrics, and the fitting rooms are adorned with iconic album artwork; Exile on Main Street (1972) and Some Girls (1978). Sound, vision, and
lighting are key store components.
Five, 90-inch portrait screens display a film made exclusively for the store showing footage across the rich history of the band. Speakers from high end British audio brand Bowers & Wilkins play tracks from the greatest rock ‘n’ roll band in the world.
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