December 6, 2024 – AURALEE and New Balance reunite to deliver a fresh take on an icon. First revealed at Paris Men’s Fashion Week earlier this year, the AURALEE × New Balance MADE in USA 990v4 will officially release on December 13th at select global retailers. This marks a significant milestone as the first “MADE in USA” series from AURALEE since the collaboration began in 2019.
A Modern Expression of Style
For the AURALEE × New Balance collaboration, the two brands have transformed the classic 990v4 with a refined yet contemporary aesthetic. Focusing on premium materials, the silhouette features soft nubuck, mesh, and suede for an elevated, layered look. The subtle tonal color palettes embody the sophisticated craftsmanship both brands are known for.
Two standout colorways define this release: the taupe version, accented with soft dusty blue hues, and the dusty blue iteration, which introduces a vibrant pop of lime green. This balance of minimalism and detail brings a fresh perspective to a silhouette that has defined taste for decades. Both sneakers are presented in a custom-designed box that underscores the exclusivity of this drop.

You can explore both styles here:
The Legacy of the 990v4
The New Balance 990 series has long been celebrated for its unparalleled quality and timeless style. Originally launched in 1982, the 990 set the standard for performance running shoes and was instantly recognizable with its understated grey colourway and then-groundbreaking three-figure price tag. Over time, its design has evolved while maintaining its aspirational appeal.

The MADE in USA 990v4, introduced in 2016, continued this legacy with subtle refinements. Known for its premium pigskin suede and breathable mesh upper, the 990v4 is a blend of comfort, durability, and effortless style—a foundation that perfectly complements AURALEE’s design philosophy.
About AURALEE
Founded by Ryota Iwai, AURALEE is known for its commitment to clarity, calm elegance, and sophisticated craftsmanship. The brand focuses on using the highest quality materials, often sourcing fabrics globally to produce pieces that are timeless yet modern. Inspired by everyday surroundings, weather, and textures, AURALEE collections bring an understated simplicity to wardrobes worldwide.
For Iwai, the name “AURALEE”—which translates to The Land That Lights Up—reflects the vision of the brand: clothes that feel as natural and bright as morning light. With a balance of functionality and style, AURALEE designs offer versatile staples that last.

Learn more about AURALEE at auralee.jp.
The Power of Collaboration
New Balance’s heritage in craftsmanship and innovation aligns seamlessly with AURALEE’s values. Headquartered in Boston, New Balance remains independently owned and operates factories in the U.S. and the U.K., producing footwear like the MADE in USA 990v4 with a domestic value of 70% or more.
This collaboration exemplifies the enduring quality of both brands—bridging American legacy with Japanese design precision. For sneaker enthusiasts and fashion-forward individuals alike, the AURALEE × New Balance MADE in USA 990v4 represents a rare opportunity to own a piece of footwear artistry.
With a blend of minimalism, craftsmanship, and iconic design, the AURALEE × New Balance MADE in USA 990v4 is a must-have for the season. Secure your pair when they drop on December 13th—an instant classic in every sense.