Unsurprisingly, Spring is top of mind for fashion brands — from Swatch’s unveiling of its stunning BLOSSOM TIME collection to boohoo’s ‘Spring Awakening’ capsule, which boasts incredibly chic transitional wardrobe essentials. Other brands like Cheap Monday are enhancing their appeal among the Gen Z demographic with style-forward collaborative collections with noteworthy celebrities like Landon Barker.
On the interactive branding front, the April 2025 fashion round-up spotlights immersive and vibrant activations such as the Miss Dior Pop-Up at Changi Airport and Lancôme’s exclusive Rose Ice-Hotel activation at Incheon International Airport. Both of these initiatives seek to capture the attention of travelers who have time to kill before their flights.
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