London-based menswear brand Wax London proudly presents its SS25 collection, Embrace the World. As the brand nears its 10th anniversary, Wax reflects on the spirit of adventure that ignited its journey and continues to drive its vision. Inspired by the vibrant melting pot of cultures in their London home, the SS25 collection pays tribute to the diverse influences, meaningful connections, and compelling stories that have shaped their path.Wax’s SS25 collection is a vibrant celebration of diverse colours and patterns.
The palette features serene tones of washed indigo, soft seafoam, and earthy sandstone for daytime looks, while evenings embrace a bolder aesthetic with rich, dark shades complemented by accents of peach, mauve, and berry. Tom Holmes, Founder and Creative Director: “As we enter our 10th year, I feel proud of where we are and the journey we have been on so far. Wax has grown so much since its inception – we have built an incredible group of talented individuals: none of this would be possible without them.
The dedicated work from the team has resulted in something I am truly proud to present – it is our strongest Spring offering to date, and our coinciding campaign reflects that. The brand has continued to evolve – and I am excited about what 2025 has in store for us and our community.”
Products will be available online at Wax London and in their Berwick Street, Covent Garden and Spitalfields stores. The collection ranges from £17.00- £550.00 and some of the key items are below:
WAX LONDON – DIDCOT ABSTRACT SHORT SLEEVE – £105.00
Shop here.
WAX LONDON – ALP TAN LINEN TROUSERS – £130.00, Shop here.
WAX LONDON – DIDCOT WATERCOLOUR ABSTRACT PAINTING – £135.00, Shop here.
WAX LONDON – KURT NAVY SHORTS -£95.00, Shop here.
WAX LONDON – DIDCOT PEACH FLORAL SHORT SLEEVE SHIRT – £105.00, Shop here.
WAX LONDON – FINTRY TAN BLAZER – £210.00, Shop here.
About Wax London
Founded in 2015, Wax is a London-based brand born out of a desire to make clothes with character. What sets Wax apart is their focus on sourcing unique fabrics, weaves, textures, patterns and prints from sustainable mills and partners who believe in doing things right. Their designs are inspired by the talented people they have met on their travels, alongside the brand’s British heritage, creating characterful pieces that will be worn and re-worn.
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