1800 Tequila crafted the first-ever tequila diamond made from its award-winning 1800 Cristalino, and Janelle Monáe debuted it on the Met Gala 2025 red carpet.
The one-of-a-kind ethical diamond was fashioned into a bespoke brooch designed by renowned jewelry designer Jonathan Raksha of Maison Raksha. The design with an inverted setting pays tribute to the iconic 1800 Cristalino bottle, the clarity that defines the brand, and the blue Weber agave plant from which all 1800 Tequila is made. “Every detail of the 1800 Tequila diamond brooch was crafted to embody the spirit of liquid in solid form,” said Jonathan Raksha.
Brands are turning customer-favorite products into precious gems, transforming everyday items into dazzling symbols of creativity and cultural obsession.
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