Global shapewear leader Spanx dropped SPANXsculpt ReDefine, a first-to-market denim collection with LYCRA FitSense denim technology to redefine the comfort and fit of denim.
People often struggle with denim because it can be stiff, restrictive, and unforgiving in certain areas, and finding the right fit can make denim shopping a chore. SPANXsculpt ReDefine boasts targeted sculpting zones that provide tummy control, thigh shaping, and rear lifting to deliver the flattering fit and feel women are after.
Spanx is the first brand to make use of this denim technology, which involves a LYCRA fiber core wrapped with a temperature-responsive fiber and encased in cotton. With a heat-activation process, this technology’s targeted zones are created and “locked” in place for a sculpted look and comfortable feel with the timeless style of denim.