As part of its efforts to reintroduce itself into popular culture, Old Navy is dropping the Old Navy ’94 Reissue collection and turning back the clock to revisit its founding year. Embracing its iconic 90s roots, the fashion brand is reviving nostalgic styles to captivate Millennials who lived through the era while introducing Gen Z to its retro allure
In celebration of its 30th anniversary, Old Navy and Zac Posen revived iconic pieces from the 1990s that shaped casual fashion in America, including everything from baby tees and baggy jeans to matching tracksuits. To get their start on the collection, the Old Navy team sourced vintage pieces from platforms like eBay and Depop, and reworked the classic designs for consumers today.
Old Navy’s throwback to 1994 includes not just a limited-edition product drop but also a campaign and a 90s-themed party at New York Fashion Week.
View the original article here
