- Distinct Designs: Two 59FIFTY caps feature grey camo and black designs with rose gold accents, pin badges and Syna logos.
- Rose Gold Visor Sticker: For the first time in its history, New Era has switched its iconic gold visor sticker to rose gold in recognition of Central Cee’s celebrated style and new album launch
- Cultural Impact: The collaboration celebrates Central Cee’s impact on the global music scene with product drops in the US, Europe, Mexico and Australia.
February 27th, 2025 – Global headwear brand New Era, internationally-acclaimed British rapper Central Cee and his Syna World clothing brand, have unveiled an exclusive headwear collaboration, featuring three distinctive designs to celebrate the launch of Central Cee’s highly anticipated music album, Can’t Rush Greatness.
The collection merges streetwear aesthetics with personal storytelling, reflecting Central Cee’s love for New Era since his youth. The collection focuses on the brand’s signature silhouette, the 59FIFTY fitted cap, which originates from the US sports fields of Major League Baseball and has since become a cultural icon in fashion and streetwear. A 9FIFTY snapback completes the collection which will be sold exclusively through Syna channels.
For the first time in New Era’s history, the brand’s iconic visor sticker is featured in rose gold in recognition of Central Cee’s love for the colour which he expresses through his personal style and Can’t Rush Greatness album branding.
The first design features an all-over grey camo print with rose gold metallic stitching throughout, inspired by one of Central Cee’s first New Era caps that he wore as a child. Continuing the metallic theme, the rapper’s Syna label takes centre stage on the front, complemented by decorative cap pins referencing his latest album Can’t Rush Greatness and the Syna logo. The second cap offers a bold contrast with a black fitted design and rose gold undervisor. The Syna ‘S’ logo at the front, along with rose gold embroidery and metallic pins that feature the brand’s tagline, Life of Syn. Both styles are finished with a side patch showcasing the album name and year, along with ‘Forgive Me,’ a phrase associated to Syna, embroidered on the back.
From the streets of West London’s Shepherd’s Bush to the global stage, Central Cee embodies the evolution of UK rap, seamlessly integrating authentic storytelling with a dynamic sound that resonates across international markets and cultural landscapes. This partnership marks a significant milestone in bridging fashion and music, offering fans exclusive, wearable art that speaks to both the artist’s journey and his lasting impact on youth culture worldwide.
The limited-edition collection is available to buy now at www.neweracap.eu and selected units at the New Era flagship store in Carnaby Street, London, W1F 7DU.
ABOUT NEW ERA Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music, and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.eu and social channels @neweraeurope.
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