The campaign, which features TikTok star Lubalin’s “UO Carol” and choreography by Lars Gummer, showcases Urban Outfitters’ quirky characters like ‘Monchichi,’ ‘Moomin,’ and ‘Kewpie,’ alongside fan-favorite brands such as UGG, Owala, and Fujifilm. With playful touches, animated products, and viral dance challenges, the campaign brings the ultimate holiday vibes to life.
Urban Outfitters has also introduced unique gift guides, including the “LOLiday Gift Guides,” offering a range of viral, culturally relevant items at various price points. The campaign highlights UO’s commitment to making gift-giving stress-free and fun, ensuring customers can find the perfect present for everyone on their list.
Image Credit: Urban Outfitters