The new TUMS x FLAN Labs Gummy Bites Collection is a limited-edition merchandise line that combines the quirkiness of Brooklyn-based clothing label FLAN with TUMS’ latest product innovation, Gummy Bites. Featuring a playful food-inspired theme, the collection offers three unique items — a ‘Hot People Get Heartburn’ T-shirt, a Yummy Gummy Bucket Hat, and a shoulder bag. Each piece is designed to infuse humor and practicality, catering to fans of casual, expressive, and tongue-in-cheek fashion.
The TUMS x FLAN Labs Gummy Bites Collection will certainly capture consumer attention due to its creative fusion of fashion and food, as well as its exclusivity. The collection’s limited availability and connection to popular culture — seen in its debut at ChainFEST NY — elevate the presence of the brands in the contemporary public’s eyes.
Image Credit: TUMS x FLAN