Former Abercrombie & Fitch executive David Swetman has joined U.S. Polo Assn. as global design lead for men’s and boys’.
The appointment was made as the official sports brand of the United States Polo Association works to strengthen its leadership team.
A graduate of Central Saint Martins in London, Swetman spent 18 years at A&F and also interned for Paul Smith and Reiss over the course of his career. At A&F, he served most recently as senior concept designer of global menswear. During his time there, he is credited with playing a key role in the evolution of the company’s men’s business during a period of reinvention and growth.
In his new role Swetman will lead the global design vision and product direction for all men’s and boys’ apparel across the U.S. Polo Assn. brand worldwide. He will work closely with the brand’s worldwide network of licensees to elevate the businesses by creating a cohesive global design direction while supporting regional market opportunities, the company said. He will be responsible for design, trend forecasting, concept development, seasonal storytelling, and category innovation.
“As we continue to expand around the world, we remain committed to investing in exceptional talent that can elevate our product offerings, strengthen our global design capabilities, and shape the future of our men’s and boys’ businesses around the world,” said J. Michael Prince, president and chief executive officer of USPA Global, the company that manages U.S. Polo Assn. “David’s experience translating consumer insights into building successful global collections and contributing to one of the industry’s most notable brand transformations makes him an outstanding addition to our team as we execute our elevated brand plan and goal of $4 billion in global retail sales.”
Swetman pointed to the brand’s “authentic heritage in the sport of polo, combined with its expanding global footprint and strong foundation for future growth” as an opportunity, adding, “I look forward to partnering with our global teams and licensees to create memorable product experiences, elevate the men’s and boys’ businesses, and strengthen the brand’s connection with consumers around the world.”
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