In 2022, James Avery’s Blue Bell Ice Cream Charm quickly became a fan-favorite design and in 2025, James Avery Artisan Jewelry partnered with Blue Bell once again to launch the Enamel Blue Bell Ice Cream Sandwich Charm.
The newest addition to the James Avery collection, made in bronze, sterling silver and colorful enamel, features a half-torn wrapper and creamy vanilla ice cream nestled between chocolate wafers.
The new Enamel Blue Bell Ice Cream Sandwich Charm can be purchased online as well as at all James Avery retail locations and the Blue Bell Country Store in Brenham. This sweet design honoring family and Texas nostalgia launched just ahead of Mother’s Day alongside James Avery’s Mother’s Day collection with more designs like charms and spring-inspired rings honoring motherhood and meaningful everyday moments.