The Hockerty S/S2025 ‘Redefining Classics’ lookbook fuses traditional elegance with advanced technology to reduce environmental impact and naturally reflect the world’s diversity.
Sophisticated artificial intelligence technology enables us to capture every detail of fabrics and garments accurately, ensuring a true-to-life representation for our customers.
Through three models with diverse backgrounds and stories, we convey our vision of a global, accessible, and inclusive fashion industry for all.
Hockerty is dedicated to offering fashion that is not only timeless but redefining what luxury means in the 21st century.
Unlined chocolate jacket with patches Hockerty RRP 215 € / Unbuttoned piqué polo shirt Hockerty RRP 49 € / Beige chino trousers RRP 89 € / Grey split leather sneakers 129 € Hockerty
HYPER-REALISTIC RESULT
We trained specific LLMs to wear Hockerty garments for this Lookbook. We combined that with other LLM models specialised in image generation to achieve a hyper-realistic result that is both diverse and accurate with the details of the garments shown and marketed by Hockerty. FYI: LLMs means Large Language Models. It is an artificial intelligence trained with large volumes of text to understand and generate language in an advanced way.
Men’s lightweight beige belted jacket PVP 259 € Hockerty
Hockerty gives the freedom to define style, free from traditional fashion rules. The SS25 collection blends an avant-garde spirit with personal preferences, making the perfect brand to find an ideal garment.
Beige linen shawl with collar PVP 259 € / White shirt PVP 69 € / Brown linen trousers limited edition PVP 169 € / Brown linen trousers limited edition PVP 169 € / White shirt PVP 69 € / White shirt PVP 69 € / Brown linen trousers limited edition PVP 169 €
This year, we are introducing eco-friendly and long-lasting materials that blend excellence, coziness, and contemporary sophistication. The lineup revolutionizes fashion with ethical staples and chic activewear. Plus, a harmonious range: vibrant hues paired with fashionable neutrals and earthy shades. An adaptable mix suitable for every aesthetic, from daring to subtle refinement.
Beige unlined linen shawl with collar PVP 259 € Hockerty
We have used classic fabrics, updated and selected straight from the catwalks. Timeless materials that adapt naturally to sophisticated and elegant outfits for more relaxed combinations with sportswear.
Hockerty unlined chocolate jacket with patches RRP 215 € / Unbuttoned white piqué polo shirt RRP 49 € Hockerty / Beige chino trousers RRP 89 € Hockerty / Grey split leather sneaker RRP 129 € Hockerty / Grey split leather sneaker RRP 129 € Hockerty / Beige chino trousers RRP 89 € Hockerty / Grey suede sneaker RRP 89 €
Hockerty does not just follow trends; it goes beyond them, exploring global socio-cultural currents to adapt to them. Classic tailoring evolves with an aesthetic that balances the elegant and the relaxed, combining traditional fabrics with functional innovations.
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