H&M x Magda Butrym announce the designer-meets-high-street moment that’s about to redefine accessible luxury. Launching April 24, this stunning collaboration fuses Magda Butrym’s signature feminine aesthetic and Slavic heritage with H&M’s inclusive fashion ethos — making bold romance wearable for all.
Rooted in the symbolism of the rose, each piece channels softness and strength, with intricate floral details appearing as sculptural accents, embroidered motifs, and elegant accessories. The palette flows from deep reds and moody burgundies to delicate blush tones, evoking the energy of a lush, blooming garden.
The collection spans everything from rose-pinned tops and vintage lace dresses to denim sets and silk bandanas — effortlessly blending timeless silhouettes with a modern twist. The line brings couture-level detail to a broader audience with prices on each end of the spectrum. Beyond fashion, this capsule tells a story of heritage, femininity, and emotional design.
Image Credit: H&M x Magda Butrym
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