The EREWHON Winter 2024 merch collection has been launched by the Southern California grocer as a lineup of clothing and accessories perfect for helping avid fans of the brand show off their pride. The collection is reported as a runway-meets-grocery aisle aesthetic, which prioritizes a laidback look with sweatpants, pullover hoodies, zip hoodies, socks, crewnecks, traveler bags and hats. The various pieces in the collection are all made with an organic cotton blend, and come in a variety of palate-inspired colors including Tomato, Plum, Butterscotch, Chaga and Coconut.
The EREWHON Winter 2024 merch collection comes as part of the grocer’s continued push into the lifestyle market beyond food to satisfy increasing consumer demand for these kinds of products.
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