DiamondProof, a retail-facing diamond verification device developed by De Beers Group, has begun making its way to select retail locations to give consumers confidence when choosing diamonds. DiamondProof can quickly and reliably distinguish natural diamonds from non-natural diamonds—like laboratory-grown diamonds and diamond simulants—to educate customers on the differences between natural diamonds and other products.
DiamondProof detects unique characteristics only present in natural diamonds, including distinct chemical compositions. As De Beers Group shared in a press release, “With a zero percent ‘false positive rate,’ the device will never mistake a lab-grown diamond as a natural diamond and delivers results within seconds.”
Now that the first batch of devices has been distributed to retailers in the United States, DiamondProof devices are available for purchase, and production will increase to meet retailer demand.
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