The collection will include a total of 24 pieces in all that will arriving Spring 2025 and put both brands’ history in the spotlight. The various pieces each focus on a vintage cowboy aesthetic with modern elements that will elevate it from simple to chic. The clothing collection was showcased at the Wrangler National Finals Rodeo (WNFR) and comes as a higher end take on traditional QSR merch ranges.
Whataburger Director of CPG Rachael Jones spoke on the WhataWrangler collection saying, “This idea was many years in the making. We’ve worked back and forth on this line, and we probably had about three or four different iterations of what this collaboration would look like. We wanted clear nods to the legacy of both brands to reflect in the clothes. It’s such a fun way to do something different for our fans and allow them to feel proud of their hometown burger joint.”
Image Credit: Satyne Doner
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