American style icon Wrangler and Coors Banquet collaborated to create Beer Wash Jeans, the first and only Wrangler denim washed in Coors. This refreshed version of the classic Wrangler Cowboy Cut jeans help to repurpose resources from both brands, all while delivering a fresh yet vintage style for fans of denim.
“You won’t be afraid to spill a drop or two of Banquet on [Beer Wash Jeans,]” says Marcelo Pascoa, vice president of marketing for the Coors Family of Brands.
Every limited-edition pair of Beer Wash Jeans sports a unique tag that features a Coors Banquet bottle opener and a patch kit for customizations. Eligible fans in the United States can win a pair of Beer Wash Jeans by entering online for a limited time.
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