The FRESCA™ Mixed Muff is an innovative blend of fashion and functionality, designed to enhance the après ski experience. The campaign adds a unique twist to the classic winter accessory by incorporating the signature citrus flavors of FRESCA Mixed cocktails.
Created by renowned designer Christian Cowan, this limited-edition accessory reimagines the traditional winter muff while calling attention to the beverage brand. The FRESCA Mixed Muff is made with luxurious faux fur and features a compartment to keep a drink cool. The combination of warmth and the ability to keep a cocktail cool in a sleek, functional design makes it an attractive winter accessory that can be seamlessly integrated into the après ski experience.
Additionally, the promotion allows for a chance to win this exclusive product, which could increase interest among FRESCA Mixed fans or cocktail enthusiasts.
Image Credit: FRESCA™