Mountain Dew x Brain Dead

Mountain Dew x Brain Dead have teamed up for a fearless collaboration that merges sport, style, and surrealism. The limited-edition drop includes co-branded gear — disc golf jerseys, tees, shorts, hats, socks, and a disc — infused with Brain Dead’s eclectic visual world and Mountain Dew’s signature neon palette. Exclusive artwork by Brain Dead contributor Kogan and creative direction from Kyle Ng anchor the line, highlighted by the ‘Dew Head’ co-branded logo.

In a first-of-its-kind move, the collab also features a collectible 12oz Mountain Dew can with matching artwork. Two exclusive bundles drop via TikTok Shop and Instagram on August 25, while the full collection hits wearebraindead.com on August 29. To celebrate, the inaugural Psycho Disc Jam took place August 23 — an immersive disc golf tournament-meets-festival with DJs, food trucks, and exclusive merch, cementing the collection’s culture-first energy.

By bridging fashion, festival culture, and product innovation, this collaboration expands Mountain Dew’s cultural relevance while giving Brain Dead mainstream visibility. The collectible can and TikTok-driven launch smartly tap into hype culture and limited-edition demand.

Image Credit: Mountain Dew x Brain Dead