The collection launched on Thursday 22 October and is a 21-piece sterling silver collection inspired by the sculptural forms of Brutalist architecture
The new collection from London-based men’s jewellery brand Serge DeNimes explores the strength and beauty of raw structure. Defined by bold forms, weight, and texture, each piece explores the beauty of structure stripped back to its essentials.
Featuring monolithic shapes and fractured, abstract detailing, the collection explores the raw geometry, weight and texture of Brutalist design. Crafted in the brand’s signature 925 sterling silver and complemented by cubic zirconia, smoky quartz, picture jasper and black Picasso stone, each piece combines bold structural forms with contrasting surfaces and intricate detailing, creating depth, texture and a distinctly architectural character.
“This collection is all about stripping things back to structure: weight, form and texture. It feels very London to me, with those beautiful architectural details you see walking around the city. We wanted to capture that bold, structural feel in silver. The picture jasper and black Picasso gemstone pendants with their raw settings bring something fresh to the brand, the Abstract Ring stands out with its angular shape, and the Monolith Bracelet, inspired by the concrete pillars of the Barbican, is one I’ll be wearing every day.”
– Ollie Proudlock, Serge DeNimes founder
The collection features bold architectural forms such as the Silver Monolith Ring, Bracelet and Hoop Earrings, alongside the fractured textures of the Silver Smashed Ring and Necklace. Sculptural detailing continues through the Silver Powell Ring and Earrings, while the Silver Flora Ring and Necklace introduce an organic contrast to the collection’s structural aesthetic.
The Brutalism collection includes 8 rings, 8 necklaces, 2 bracelets, and 3 earring designs, with prices from £75-£275. Available globally from Thursday 22 October via sergedenimes.com and selected retailers, including END & Ounass.
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