Vineyard Vines x Grateful Dead is an unexpected but harmonious fashion collaboration that melds New England prep with counterculture cool. Just launched, this limited-edition capsule collection brings together the heritage brand’s coastal aesthetic with the iconic imagery of the Grateful Dead, including the beloved Dancing Bears and Steal Your Face skull.
The lineup includes everything from long-sleeve tees and polos to vibrant accessories, reinterpreted with tie-dye touches and co-branded artwork that marries tradition with carefree expression. It’s a meeting of icons — preppy meets psychedelic — designed to celebrate spontaneity, sunshine, and living in the moment.
Whether you’re a longtime Deadhead or just chasing laid-back summer vibes, this collection channels feel-good energy into every piece. Available now via vineyardvines.com, it’s equal parts style and nostalgia.
Image Credit: vineyard vines x Grateful Dead
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