The Guess bus’s lower deck displays accessories and fragrances in a sleek retail environment, while the upper level offers try-on opportunities with ready-to-wear pieces designed for social media engagement. GUESS’ experiential marketing approach features the brand’s winter collection modeled by Argentinian celebrity Georgina Rodriguez, with photography by Nima Benati. Coupled with the innovative presentation opportunities that the Guess bus offers, the brand is able to create a moving exhibition blending high-fashion visuals with interactive shopping.
Scheduled to visit key Sydney locations including Parramatta, Bondi Beach, and the Overseas Passenger Terminal over three days in late April and early May 2025, the activation provides early access to seasonal items alongside complimentary merchandise and photo-worthy installations.
Image Credit: GUESS
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