For Spring/Summer 2025, TOMS is bringing sunshine and soul with a campaign that feels as authentic as it looks. The footwear brand has teamed up with content creator, entrepreneur, and mother Rocky Barnes for a refreshingly joyful new take on their iconic Alpargata range. Captured through the lens of family life and shared adventures, the campaign balances effortless Californian style with feel-good energy — a vibe that TOMS has always embodied.
At the heart of the SS/25 collection is a sense of togetherness. It’s not just a womenswear story, but a lifestyle one, including menswear, junior, and toddler styles designed to bring the whole family in on the look. Rocky Barnes — known for her chic, sun-soaked style and family-focused content — offers the perfect muse for a campaign that celebrates meaningful connection without compromising on fashion.
The standout styles for women include the Valencia — a white canvas platform espadrille that’s both breezy and bold — and the Carolina Lace-Up, a pale rose take on the classic espadrille with a tactile woven finish. For men, the Alp FWD delivers a subtle nod to heritage tailoring with its Vetiver grey herringbone canvas and tan suede details. It’s a refined rework of TOMS’ signature laid-back slip-on, offering extra support and comfort for everyday wear. On the junior side, styles like the Alp Classic in red heritage canvas keep things playful, comfortable, and durable for little feet.
But this campaign isn’t just about good looks. TOMS continues to walk the talk when it comes to values, proudly holding a B-Corp certification with an impressive score of 126.7. It’s a stamp of approval for how the brand operates — with a strong focus on community investment, sustainable business practices, and social impact. TOMS has built its reputation on giving back, and this campaign reinforces that purpose with every step.
For those who want their wardrobe to reflect not only their personal style but also their principles, the TOMS SS/25 Alpargata campaign is a welcome breath of fresh air. It invites families to match their mood to their shoes, while championing conscious consumerism along the way.
Whether you’re heading out for a weekend brunch, a beachside stroll, or just chasing the kids around the park, this collection offers something for every member of the family — with style, comfort, and purpose at its core.
Explore the full campaign now on toms.com.
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