Serge DeNimes launches Armour on Thursday 13 August: a 22-piece sterling silver collection inspired by forms of physical and spiritual protection, and meaningful talismans people have worn as defence for thousands of years.
The new collection from London-based men’s jewellery brand Serge DeNimes explores the strength found in what shields us: from the body’s own architecture – the spine and ribcage – to the enduring language of armour, veils, and ancient talismans, each piece reflects a different expression of resilience.
Featuring sculptural silhouettes alongside symbolic motifs including ankhs, goddesses, and other protective emblems, the collection draws together physical and spiritual forms of defence. Rendered in the brand’s signature 925 sterling silver with onyx, camouflage jasper and cubic zirconia, and finished with detailed engraving for depth and texture, each piece represents inner strength, protection and perseverance.
“Fifteen years in, Armour feels like a natural evolution of everything Serge DeNimes stands for – we’ve always made jewellery that carries meaning, and this collection is our most personal exploration of that yet: physical and spiritual protection in its many forms, and the strength we carry within.”
– Ollie Proudlock, Founder, Serge DeNimes
The collection features iconic motifs such as the goddess of fortune on the Silver Fortuna Ring and Necklace, and intricate detailing continues with the Silver Veil Ring and Necklace, recreating the craftsmanship of sculpted marble. The Holy Ring and Necklace feature three symbols within a crown of thorns that represent love, sacrifice and peace.
The Armour collection includes 11 rings, 9 necklaces, 1 bracelet, and 1 earring design, with prices from £90-£370. Available globally from Thursday 13 August via sergedenimes.com and selected retailers, including Selfridges and END
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