NikeSkims, the joint venture between Nike and Kim Kardashian’s shapewear brand Skims, is launching its first outerwear collection, along with a new “University Red” colourway. The collection goes on sale worldwide on Thursday online, followed by selected Nike and Skims stores and partner retailers.
The outerwear comes in two new material lines. The Sherpa line uses Nike Therma-FIT pile fabric with a brushed interior and recycled nylon panels, and includes a vest, a half-zip jacket and a hooded jacket. The Crunchy Nylon line uses a water-repellent, textured fabric for a cropped jacket, a hooded parka, 2-inch shorts and wide-leg trousers.
“With NikeSkims, we want women to feel confident and stylish, and this collection takes that idea even further,” said Kim Kardashian, co-founder and creative director of Skims. “Outerwear adds a new dimension to the wardrobe and gives women even more ways to wear NikeSkims throughout the day.”
University Red is the season’s defining colour, appearing across the Matte, Weightless Layers, Performance Cotton Blend and Crunchy Nylon lines, as well as footwear and accessories. Returning lines including Weightless Layers, Stretch Nylon, Performance Cotton Blend, Stretch Knit, Matte and Airy come in new colours. The Matte line adds new sculpting bras, while Stretch Knit introduces seamless single-layer styles. The Rift Satin line gains Shadow Brown and University Red, and Silt Red returns.
The campaign features the University of Alabama cheerleading team, the current UCA Division IA champions and a Nike partner for three decades.
The launch follows NikeSkims’ recent expansion into China, the latest step in the brand’s international growth. The outerwear builds on a range that already includes tops, bottoms, basics, footwear and accessories designed to move from workouts to everyday wear.
This article was written with the assistance of AI.
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