There are few pairings in fashion as iconic as the Steve McQueen Persol Collection. The legendary actor’s unmistakable style, effortlessly cool demeanour, and penchant for timeless design made his relationship with the Italian eyewear brand one for the history books. This May, Persol reignited that legendary connection with the launch of its new Steve McQueen Collection, unveiled during one of the most glamorous events on the film calendar, the Cannes Film Festival.
Set against the golden coastline of the French Riviera, Persol hosted an elegant and star-studded celebration at La Terrasse by Albane, an exclusive rooftop venue overlooking Cannes’ cinematic heart. The event not only honoured McQueen’s enduring influence on style and cinema, but also solidified Persol’s continued legacy as the eyewear brand of choice for film lovers and industry insiders alike.
A Festival Fit for Style Legends
Timed to coincide with the Cannes Film Festival, the launch became an instant highlight of the season. Hollywood’s elite, rising stars, and renowned filmmakers alike were seen stepping into the sun with frames from the new Steve McQueen Collection, bringing a nostalgic nod to the past while effortlessly owning the present.
Among the names sporting the new pieces were acclaimed actor James Franco, award-winning director Sean Baker, and the ever-glamorous Eva Longoria. Each added their unique presence to the collection’s cinematic unveiling, giving the eyewear an added edge of A-list allure.
But perhaps the most touching moment came during an exclusive lunch hosted by Italian actor Pierfrancesco Favino—an event that not only brought together friends of the brand but also acted as a tribute to McQueen’s suave sophistication and boundary-breaking spirit. Here, industry figures gathered to celebrate the lasting impact of the “King of Cool” and the eyewear that became part of his signature look.
Inside the Steve McQueen Collection
Persol’s Steve McQueen Collection is nothing short of a masterclass in craftsmanship and storytelling. The hero piece? The 714SM, a reimagined version of the folding sunglasses McQueen famously wore in The Thomas Crown Affair—a model that has since become one of the most coveted designs in the brand’s archive.
The updated 714SM blends mid-century elegance with modern refinement. Featuring an exclusive foldable frame, its vintage-inspired silhouette is given a fresh edge with new colourways and premium lenses. The recognisable keyhole bridge, flexible Meflecto temples, and subtle Persol branding deliver a sense of heritage without ever feeling dated.
Each pair is crafted in Italy with a dedication to detail and authenticity, echoing the values McQueen himself championed—rebellion, individuality, and unrelenting style. Whether worn with a linen suit on the Riviera or paired with denim and a white tee in the city, the 714SM makes a quiet yet powerful statement.
Casa Persol: A Tribute to Film and Fashion
Further cementing the brand’s cinematic DNA, Persol debuted the collection at Casa Persol, an immersive Cannes showcase where film, fashion, and design converged. Here, guests could explore the history of the 714 frame, get a closer look at the new editions, and appreciate the artistry that continues to make Persol a favourite among tastemakers.
With a refined blend of cultural heritage and modern sophistication, the collection launch was not just a product unveiling, it was a love letter to film, craftsmanship, and timeless masculinity.
About Persol
Founded in 1917 in Turin, Persol has become one of the world’s most respected eyewear brands, known for its handmade Italian frames, innovative design, and strong ties to the world of cinema. With a legacy that spans over a century, Persol has been worn by some of the greatest actors, musicians, and creatives of all time.
From McQueen to the present-day icons gracing Cannes, Persol continues to define elegance with edge. The new Steve McQueen Collection is a perfect reflection of that legacy, celebrating its past while speaking fluently to the style sensibilities of today.
Discover the collection and shop the 714SM online now at Persol.
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