The British menswear brand enlists friends old and new in a campaign celebrating connection and community.
The Autumn Winter 26 collection from Moss is inspired by last-minute get-togethers, meaningful conversations, and the relationships that carry us through the colder months.
The accompanying campaign, titled ‘In Good Company’, highlights these close connections by celebrating the friends of Moss, an eclectic cast of creatives, models and menswear obssesives who have a close relationship with the historic British label.
“Autumn Winter 26 is for the friends who always say yes, who always show up and stay till close,” says Robbi Hicks, Head of Creative at Moss.
“Because the clothes we wear when we’re in good company, whether it’s the wool suit worn to post-work drinks or that coat you left at a friend’s after an amazing dinner party, are the clothes that become old favourites,” Hicks adds.
Autumn Winter 26 is defined by relaxed fits, Italian woven cloth and tailoring details like soft shoulders and working cuffs. The tailoringfeatures enhanced silhouettes, upgraded construction, and elevated textiles. The double-breasted suit is asserted as a seasonal staple, presented in heavyweight flannels, silks, cashmere, and organic wool.
New this season, Moss introduces a premium shirting partnership with renowned Turkish mill Söktaş, crafting shirts from sustainably grown cotton in striking blue and white stripes. Italian Drago corduroy is offered in navy and chestnut brown, utilizing a finer wale for a relaxed yet sophisticated aesthetic. It can be worn with an Oxford shirt or dressed up with a new range of Italian-silkties and pocket squares.
Gabriella Brick, Head of Design, adds: “Autumn Winter 26 has an elevated feel. Fabric, textures, tailoring – it’s all been designed for everyday wear that lasts beyond the season.”
Innovation leads theouterwear segment with a 3-in-1 hybrid jacket – part gilet, part lightweight coat – and an Italian-cloth overcoat with a removable wool insert. Soft suede and moleskin jackets pair with relaxed fit trousers available in flannel, cotton, and moleskin.
Knitwear, a core part of Moss’ casual offering, is expanded with pieces in 100% cashmere and 100% merino wool. A lambswool oversized jumper and a 100% cashmere cardigan are hero pieces for winter. Light merino sweaters appear for that transition into colder weather.
The canvas hybrid holdall suit carrier is a gamechanger for the frequent traveller. The holdall has enough room for clothes, shoes, accessories and washbag, while the suit carrier wraps around the holdall to protect your tailoring from creases.
The brand’s Portuguese-made shoe collection spans formal patent Oxfords to casual suede loafers and boots. Low-top leather trainers are also styled to effortlessly anchor formal suiting.
Custom Made gets an autumnal refresh, opening up an extensive archive of seasonal cords, flannels, and tweeds. The palette moves from low-key neutrals like taupe, khaki, and brown into rich, moodier tones of olive green and plum.
Like good conversation, the collection feels thoughtful and generous, with garments that can be styled in multiple ways.
The campaign was shot by photographer Simon Lipman at The Yards Studio in east London. The call sheet included Tom Manders, an actor and content creator from south London; Robbie Jr. Kwapong, a model, designer and long-time Moss collaborator; and the hosts of Dress Well Dad Well, a podcast dedicated to fashion and fatherhood. The group also featured Moss staff, photographers, influencers and a few friends of the brand with 9-to-5 jobs and a love of tailoring.
Everyone featured in the shoot was either already friends or knew of one another before the shoot. This was intentional: a way to create chemistry on set and convey a sense of warmth across the campaign.
“Clothes matter because of who you are and who you’re with when you’re wearing them,” Hicks explains. “This group of friends look great in the new collection and, as always, were great company.”
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