As men’s summer style continues to move towards relaxed tailoring, vintage sportswear and nostalgic colour palettes, one brand is making serious waves in the swimwear space for 2026: Maamgic. Known for combining comfort-driven fits with playful retro aesthetics, the brand has quickly become a go-to for men looking to elevate their holiday wardrobe without sacrificing practicality.
From poolside afternoons in Ibiza to beach clubs along the Amalfi Coast, retro-inspired swim shorts are everywhere this summer. The shift away from overly long board shorts towards shorter inseams and vintage silhouettes has helped brands like Maamgic stand out, especially among younger travellers and style-conscious men embracing a more expressive approach to warm-weather dressing.
What makes Maamgic particularly appealing is its ability to merge trend-led design with genuinely wearable details. These are swim shorts designed not just for swimming, but for full summer days — from morning beach walks to sunset drinks. Lightweight fabrics, breathable construction and relaxed fits all play a major role, but it’s the nostalgic colour combinations and laid-back energy that really capture the spirit of Summer 2026.
For anyone refreshing their holiday wardrobe this season, these are our standout Maamgic picks.
Retro 70s Comfy Swim Trunks
The standout piece from the collection has to be the Retro 70s Comfy Swim Trunks, a pair that perfectly taps into the ongoing revival of vintage athletic aesthetics.
Featuring bold green and orange colour-blocking inspired by 1970s and 1980s sportswear, these trunks instantly bring personality to any summer outfit. The shorter 4.5-inch inseam gives them a more modern and fashion-forward silhouette, aligning with the shorter swimwear trend dominating both designer and high-street collections right now.
What elevates them beyond simple retro styling is the thoughtful functionality. The 2-in-1 construction includes a soft compression liner that adds support and comfort throughout the day, making them ideal for everything from swimming and paddleboarding to long beachside walks.
Styling-wise, these work perfectly with oversized linen shirts, retro sunglasses and simple leather sandals. For men wanting a statement swim short that still feels wearable, this is arguably one of the strongest options of the season.
CoastSweet Striped Print Swim Trunks – Blue
For those who prefer something softer and more coastal-inspired, the CoastSweet Striped Print Swim Trunks – Blue offer a completely different mood while still embracing that relaxed retro energy.
The washed blue stripe design feels heavily inspired by classic Mediterranean beach culture, with subtle vertical striping creating a timeless and effortless aesthetic. Unlike louder graphic swimwear, these lean into understated sophistication, the kind of swim shorts that look equally good paired with a white crochet shirt or simply worn solo beside the pool.
The relaxed silhouette and lightweight construction make them particularly versatile for travel. They transition naturally from beachwear into casual daytime styling, which is increasingly important as men look for holiday pieces that can work across multiple settings.
There’s also something refreshingly understated about the design. Rather than chasing overly technical performance styling, Maamgic embraces a softer, more lifestyle-led approach that feels authentic to modern resort wear.
CoastSweet Striped Print Swim Trunks – Pink
Summer 2026 is also seeing men become far more confident with colour, and the CoastSweet Striped Print Swim Trunks – Pink tap directly into that movement.
Soft pink tones continue to dominate menswear collections this year, particularly across resort wear and relaxed tailoring, and these swim trunks deliver the trend in an approachable way. The faded stripe detailing keeps the overall look wearable and laid-back, avoiding anything overly loud while still standing out from traditional navy or black swim shorts.
The relaxed fit and breezy feel make them ideal for warmer climates, while the subtle vintage aesthetic gives them broader styling appeal. Paired with neutral open shirts, white vests or lightweight knitwear, they fit perfectly into the modern Riviera-inspired wardrobe that continues to influence men’s summer fashion.
What Maamgic understands better than many swimwear brands is that modern consumers want personality in their wardrobe. Swim shorts are no longer just practical holiday essentials, they’ve become a key style piece in their own right.
With nostalgic influences, wearable cuts and genuinely comfortable construction, it’s easy to see why Maamgic’s retro swim trunks are becoming one of the defining menswear trends of Summer 2026.
For readers looking to upgrade their holiday rotation, Maamgic is also offering an exclusive 15% discount using the code COVE15.
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