The “greening” of fashion began to take shape in the 1970s, as a connective thread to the economic, social and political atmosphere of the era. Establishing a through line seemed to come easiest in the fur category, where fun faux furs had already trended in fashion.
By 1989, more designers took “faking it” seriously, taking the more sustainable alternative to fur to the next level. Women’s Wear Daily showcased the evolving category, capturing faux “snow leopard,” black wool “astrakhan,” “Persian lamb” and “chinchilla” chubby coats from Joan Vass New York and Basco by Lance Karesh. The moment set the stage for faux fur‘s replacement of real furs — for most fashion brands, which have since moved beyond merely imitating the real thing.
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