A larger-than-life Kim Kardashian balloon has officially landed in Times Square, marking the boldest Skims promotion yet. The 60-foot-tall installation, featuring Kardashian in Skims’ latest Swim ‘triangle top’ and ‘tanga bottoms’ in tide blue, is impossible to miss — floating above a custom 4-foot deck wrapped in the brand’s signature logo.
This eye-catching spectacle celebrates the newest Skims Swim collection, which drops Thursday. Designed for versatility and confidence, the collection includes signature swimwear, terry and cotton jersey cover-ups, and poolside accessories, all in five standout colorways: ‘champagne leopard,’ ‘champagne tiger,’ ‘snow,’ ‘tide,’ and classic ‘onyx.’
The campaign, shot in the Bahamas by Ana Dias, captures the collection’s effortless, vacation-ready energy. Kardashian herself calls it a collection for everyone, designed to make people feel amazing and confident.
Image Credit: Skims
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