Gianluca Vacchi, 59, stood in the lavender field on his private estate near Bologna in a dusty pink double breasted linen blazer he had seen for the first time that morning. He had not picked it, and that is the unusual part. Vacchi wears what he chooses himself. By the end of the day, he had picked that picture for the cover.
The blazer and the field jacket came from Hockerty, the Zurich made to measure label. Hernán Ripiert, fashion director of the magazine, approved both and styled the shoot. There had been no fitting, and every piece was made individually for him, in a single copy.
Gianluca Vacchi in the light pink lightweight linen double-breasted jacket by Hockerty. XMAG #66. Photography: Laura Chapman. Styling: Hernán Ripiert.
Gianluca Vacchi wearing Hockerty in the lavender field on his estate. XMAG #66. Photography: Laura Chapman. Styling: Hernán Ripiert.
On camera he commented on the result: “It’s the first time I’m wearing something that isn’t mine, but I love it, it looks like it was cut right on my body.” (original statement in Spanish)
Hockerty proposed the garments. Vacchi picked the cover shot. Ignacio Ferreyra, director of XMAG, confirmed in writing that Vacchi chose the frame with the pink blazer out of everything available.
Gianluca Vacchi wearing Hockerty, shot at his home near Bologna. XMAG #66. Photography: Laura Chapman. Styling: Hernán Ripiert.
Inside the editorial he wears a blue linen field jacket, buttoned, with nothing underneath but a gold chain. The blazer and the field jacket are Hockerty. The shirt and the trousers are other brands.
Gianluca Vacchi in the blue linen field jacket with belt by Hockerty. XMAG #66. Photography: Laura Chapman. Styling: Hernán Ripiert.
Nobody ever took Vacchi’s measurements. His height, weight and age were enough for our digital body profile to estimate them, and we sent a few photos to our tailors for reference, exactly the way it works for any customer.
The cover carries the credit “wearing Hockerty”. Made to measure blazers start at £169, linen from £199. Customers choose fabric, lapel, lining and buttons, and order online from any country.
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