Gentle Monster unveils a collection that defies categorization. The South Korean luxury house’s 2025 Jewelry Collection emerges as a reflection of their relentless pursuit of innovation, where utilitarian eyewear metamorphoses into an exquisite dialogue between form and adornment. Each frame features meticulously crafted jewelry elements along its temples, with luminescent pearls cascading in architectural formations—paying tribute to classical jewelry traditions while embodying the house’s distinctive avant-garde sensibilities.
The campaign unfolds as a meditation on retro-futurism, with rising luminary Sena Nakajima traversing through dimensional realms. Set against DJ Yaeji’s hypnotic “Raingurl,” the visuals craft a narrative that transcends conventional fashion imagery, creating a cinematic experience that mirrors the collection’s boundary-dissolving ethos.
Translating this artistic vision into physical reality, the maison orchestrates a series of immersive installations across seven global metropolises. These spaces manifest as sculptural jewelry boxes, where visitors encounter dramatically scaled elements from the collection. Monumental crystal formations and pearl-like structures create environments that challenge perception and reality.
The collection globally debuts on January 10, 2025, at 11 AM KST, marking a decisive moment in luxury eyewear’s evolution. Through this launch, Gentle Monster redefines the vernacular of contemporary accessories with pieces that are equal parts optical instruments and artistic statements.
This convergence of eyewear and fine jewelry heralds a new chapter in luxury accessories, where traditional boundaries dissolve in favor of bold, artistic expression.