The ‘Underwire Bra Collection’ represents Parade’s entry into structured intimates, officially launching its ‘Always On Core Bra Collection’ on April 4. This debut includes three underwire bra silhouettes, designed in collaboration with the Parade community to provide reliable support, enhanced fit, and long-lasting comfort.
The collection consists of 16 individual bras, available in a wide range of prints and colors, crafted from Parade’s sustainable ‘Silky Mesh’ and ‘Re:Play’ fabrics with sizes spanning from XS to 3XL to ensure inclusive accessibility.
Each silhouette is engineered to deliver a supportive yet lightweight fit, addressing consumer demand for underwire bras that combine structure with softness. Designed for everyday wear, the collection provides lift without discomfort, aiming to redefine underwire expectations. With this launch, Parade reinforces its position as a leader in sustainable, comfort-focused intimates while expanding its product offerings to meet evolving wardrobe needs.
Image Credit: Parade
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