Eleventy Brings Italian Summer Vibe to Holt Renfrew
Eleventy has brought its Cabana Club to Canada.
The luxury Italian brand has opened a retail pop-up and unveiled a capsule collection at the Holt Renfrew Vancouver flagship. The activation is intended to transport customers to an Italian summer and features bespoke fixtures and lifestyle elements such as a branded service cart, a lifeguard stand, umbrellas and flotation devices, rolled Eleventy beach towels, candles and accessories.
The space was installed on the store’s famous Skybridge and there’s also a street-level window installation.
At the center of the pop-up is an exclusive capsule available only at the Holt Renfrew Vancouver store and its online platforms. The men’s and women’s collection includes an assortment of linen-driven silhouettes along with pieces from the broader summer collection such as swimwear, beach towels, totes and hats.
To celebrate the launch, Eleventy and Holt Renfrew hosted an aperitivo and dinner across the Skybridge and Holts Café.
“Holt Renfrew has been an important partner of ours for many years and was, in fact, our first retail partner in Canada. They have played such a meaningful role in our global growth,” said Marco Baldassari, cofounder and creative director of Eleventy. “There was no better setting than the Skybridge in Vancouver to bring the Eleventy Cabana Club to life.
“Our ambition was to create a truly transportive experience, one that places clients in the mindset of summer, inspired by the natural ease and refinement of linen, a defining element of our collections. We sought to evoke the emotion of travel, the beautiful moments spent in Italy, while expressing the craftsmanship and art of true Milanese style that defines our brand.”
The Eleventy Cabana Club is on the Skybridge of Holt Renfrew in Vancouver.
Jay Shaw
“Eleventy is an incredible brand and partner that we at Holts are proud to carry,” said Carolyn Wright, chief merchant of Holt Renfrew. “The Eleventy Cabana Club pop-up that just launched on our iconic Skybridge space in Vancouver is a must-visit destination to shop this Holts exclusive linen collection, that will transport you to an Italian summer.”
The pop-up will remain through May 17 and the experience will include weekend activations such as embroidery services, curated food and beverage, and interactive photo opportunities.
Pittsburgh Proud
Mac Miller was proud of his Pittsburgh heritage so with the NFL Draft taking place in his hometown this year, the Pittsburgh Steelers sought to honor the late rapper and producer by creating a special capsule bearing his name.
The team, which is hosting the draft this year, tapped Mitchell & Ness to create a collection inspired by Miller and his love of the city and the Steelers. The Mac Miller x Steelers capsule is anchored by the idea that “dreams start in Pittsburgh,” and offers a collection of T-shirts, hoodies, football jerseys and sweatshirts in the team’s iconic yellow and black palette.
Looks from the Mac Miller x Steelers capsule.
Courtesy of Mitchell & Ness
The collection, which ranges in price from $65 to $150 is being sold on the Fanatics, Mitchell & Ness and Pittsburgh Steelers Team Store sites as well as at Dick’s Sporting Goods.
The NFL Draft will kick off on Thursday.
Making the Jump
Eric Wise, the former general manager of global basketball for Adidas, has joined JesserCo as president of BucketSquad.
BucketSquad is a popular basketball lifestyle brand founded in 2017 by Jesse “Jesser” Riedel, a YouTube influencer with more than 40 million followers.
JesserCo, which is based in Camarillo, Calif., is a holding company that includes Jesser Media, which has more than 50 million subscribers, and the BucketSquad brand, which is carried at Dick’s Sporting Goods nationally and is known for its colorful basketball shorts and other lifestyle products. The brand, which is also sold online, has found success from its licensed product with both the NBA and the NFL.
Wise, who spent nine years at Adidas, is credited with helping to revive and grow the company’s basketball division. At BucketSquad, he will report to Zach Miller, president of JesserCo.
Eric Wise has joined BucketSquad as president.
“Eric is a great fit for where we want to take BucketSquad and for how we’re building JesserCo overall,” said Riedel. “He brings real experience across sport, product, brand, and consumer strategy, and understands how to build with both focus and intention. As we continue to put the right structure around the business, Eric gives BucketSquad exactly the kind of leadership this moment calls for.”
“What stood out to me was the strength of the brand, the connection it already has with its audience, and the opportunity ahead,” said Wise. “BucketSquad sits at a meaningful intersection within sport culture, and the opportunity to lead it as part of JesserCo’s broader vision made this an especially compelling move. Excited to help build what comes next.”
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