The North Face’s ‘Red Box collection’ launches this week, spotlighting a fresh take on archival sportswear through the lens of elevated streetwear. Inspired by standout pieces from the ’70s and ’90s, the new line features relaxed, oversized silhouettes, premium fabrics, and utility-driven construction. Signature styles include a down jacket with vintage-inspired snaps, a packable windbreaker, and heavyweight cotton hoodies and tees — all designed for layering. The dual-gender collection debuts online and at key retailers, including Bloomingdale’s, which is opening a dedicated Red Box pop-up at its New York City flagship.
By introducing Red Box as a permanent line, The North Face expands its reach beyond outdoor performance into fashion-forward streetwear. This move strengthens VF Corp.’s urban market presence, driving new customer acquisition while deepening brand relevance in the lifestyle apparel space. Strategic partnerships with retailers like Bloomingdale’s signal confidence in its long-term appeal.
Image Credit: The North Face
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