Pandora is expanding its jewelry offerings with a comprehensive collection that merges innovative lab-grown diamonds with cultural celebrations. The new release features the Era collection, comprising 16 delicate designs crafted in 14k solid gold, including sophisticated solitaire pieces, tennis bracelets, and cluster arrangements. The collection strategically launches ahead of both Valentine’s Day and the Lunar New Year, incorporating symbolic elements like roses and heart motifs, while also featuring snake imagery to honor 2025’s Year of the Snake.
The jewelry brand’s expansion into lab-grown diamonds represents a significant move in the accessible luxury market. Its new pieces are designed with versatility in mind, allowing for both layered styling and individual wear. Notable items include the Era Bezel Lab-Grown Diamond Dangle Station Paperclip Chain Necklace ($500) and the Era Lab-Grown Diamond Cluster Stud Earrings ($395). The collection also introduces engravable options and distinctive charms, enabling consumers to create personalized pieces that align with contemporary jewelry trends while maintaining timeless appeal.
Image Credit: Pandora