Days after April Fool’s, when people brace themselves to encounter prank products, Cheetos introduced orange-colored Cheetos Pants so that snackers can snack in style and wipe their hands when they get dusty. These trousers created by Impact BBDO and BBDO New York feature built-in areas with a towel-like texture for wiping fingertips free of Cheetle—the official name for the brand’s cheesy dust.
The pants for snacking also include features like large-scale pockets to fit a bag of Cheetos, and extra space for stashing everyday essentials.
Cheetos Pants for the Cheetos-obsessed are currently available online, while supplies last, in sizes from XXS to 3XL. Fortunately for those who miss out, the dedicated Cheetos Pants microsite shares “advanced search technology to scan the entire shoppable internet to find you other orange pants from around the globe.”