Ben Sherman unveils the exclusive Team GB Retail Collection, a limited-edition capsule inspired by the Opening and Closing Ceremony looks designed for the Olympic Winter Games Milano Cortina 2026. Marking the brand’s fourth consecutive Games, the collection translates the ceremony uniforms to be worn by the Team GB delegation into everyday pieces for fans, blending British heritage with modern winter styling.
At the center of the launch is a special collaboration with five-time Olympic medalist Tom Daley, who created the exclusive hand-knit accessories for Team GB’s Flagbearers. Versions of Daley’s Opening Ceremony scarf and hat will be available to consumers for the first time, offering fans a collectible piece of Olympic history.Drawing from the textures of the Dolomites and Team GB’s bold pattern illustrations, the retail capsule captures the aesthetic of the official athlete looks. Key styles nod to Ben Sherman’s tailoring legacy through heritage checks. Fair Isle knitwear and winter-ready silhouettes reimagined through a modern lens.
Featured styles include the Opening Ceremony Team GB Car Coat (£299), Team GB Mock Neck Crew (£120), which spotlights raised stripe accents and a repeating Union Flag motif, and the Closing Ceremony Team GB Union Flag Zip Thru (£130), inspired by the athletes’ relaxed-fit knit track jacket. The capsule also introduces the Team GB Hat & Scarf Set (£80), showcasing GB lettering and winter texture references, along with the exclusive Tom Daley Collaboration Hat & Scarf Set (£80), a consumer version of the hand-knit accessories created for Team GB’s Flagbearers.
The retail launch follows the reveal of Ben Sherman’s Olympic Winter Games Milano Cortina 2026 Ceremony Wear, spotlighted in the visual campaign starring Team GB Ice Dancing duo Lilah Fear and Lewis Gibson, capturing the expressive movement and unity of competing on the world stage.
Discover the exclusive Ben Sherman retail capsule collection in partnership with Team GB, now available at Ben Sherman stores, BenSherman.co.uk, JohnLewis.com and TeamGB.com starting December 8, 2025. Follow #BenShermanTeamGB to experience the spirit of British pride and style and celebrate Team GB’s finest as they embark on their journey during the Winter Olympics.
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