A Bag for Life Inspired by Every Store Location.
Beyond Retro, this month are launching the Pennant Bag, a “bag for life” created entirely from pre-loved textiles. With each store set to carry its own exclusive design from Brighton, London, Bristol, Helsinki, Stockholm, Gothenburg.
‘Beyond Retro are re-imagining the classic tourist tote as something stylish, sustainable, and genuinely unique.
As with all Beyond Retro products, no two are ever the same, and this collection doubles as both a collectible and a statement piece that speaks to the brand’s circular ethos.
Beyond Retro, the leading vintage fashion retailer, is proud to announce the launch of its brand-new Pennant Bag, an upcycled shopper designed as the ultimate “bag for life.” In true Beyond Retro style, each tote is made entirely from pre-loved denim – all laser etched in house as a sustainable alternative to printing. giving new life to discarded fabrics and reducing waste, while doubling as a collectible emblem of the cities where Beyond Retro stores are located.
The Pennant Bag reimagines the classic tourist tote replacing mass-produced souvenirs with one-of-a-kind, sustainably crafted designs that celebrate local communities. Each store will carry a unique design representing its home city, from London, Brighton, Bristol, Cardiff, and Cambridge in the UK, to Helsinki, Turku, Göteborg, Uppsala, and Stockholm across the Nordics, alongside Beyond Retro’s other store locations.
“Beyond Retro has always been about reimagining the old into something new and relevant,” said Kate Peters “The Pennant Bag is our playful, sustainable twist on tourist merch, a bag you’ll want to carry every day, that’s also good for the planet.”
Crafted in limited runs, no two Pennant Bags are exactly alike due to the nature of their upcycled origins. Each piece embodies the unique character of Beyond Retro’s circular fashion ethos, reducing textile waste while giving shoppers a stylish and practical way to show love for their favourite city.
The Pennant Bag collection launches [Insert Launch Date] and will be available to purchase exclusively in all Beyond Retro stores.
ABOUT BEYOND RETRO
BEYOND RETRO is the famed vintage chain whose success is driven by its authenticity, sustainability, and beautifully curated clothing at a good price. The company has remained a trailblazer, earning a reputation as the go-to destination for fashion-forward originals. Offering the largest selection of handpicked vintage clothing to style-conscious shoppers, each show-stopping store and the online shop is a dazzling celebration of style through the decades. In a world of throwaway fashion, BEYOND RETRO provides customers with on-trend items without the carbon footprint. Through the cycle of vintage and second-hand products, Beyond Retro consistently seeks out innovative avenues to make a lasting impact on the fashion landscape, contributing to a much-needed circular economy.
ABOUT STEVEN BETHELL
As co-founder of the Bank & Vogue family of companies, Steven Bethell has been a thought leader and pioneer in the post-consumer textile space for over 20 years. He has dedicated his work life to innovative and relevant solutions to the crisis of stuff. Steven and his team have travelled to over 30 countries working extensively amongst the robust second-hand markets of the world. Steven is also the brainchild behind the largest remanufacturing plant in the world, where the circular economy for textiles is brought to life with recent partnerships including COACH, COACHTOPIA, CONVERSE, WRANGLER & SEASALT. Taking post-consumer waste and transforming it into relevant products, Steven works with big brands to help them bring their sustainability platforms to the next level. In his spare time Steven lives off the grid in the Canadian wilderness.
BEYOND RETRO LABEL
Beyond Retro, sift through a tidal wave of second-hand products to bring you the very best in trend-led vintage. But only 1 in 1,000 items make it to their shop floors. Label is our answer to the other 999. BEYOND RETRO hoard quality. Their raw material reserve is a thing of beauty and a real beast to maintain; sorters file through 93 million pounds of clothes per year to keep our shops stocked with vintage and our factory shelves flush with fabric. That’s like 60 Olympic size swimming pools filled with silk, suede, leather and more: it’s a goldmine of great stuff – and a good way to save 600,000 garments from landfill. With the raw material sorted, they move forward with designs that tell individual stories. From London to Sweden, they consult our collective vintage wish-list and compare it with our vision for tomorrow to craft fashion with a foot in both worlds. Style that goes above and beyond, forecast a year in advance – yet made with the fabric of years past. Next, they sort and steam: then they reach for the scissors (and the seam-ripper). They also crop, chop, and taper existing styles to make them more modern. Beyond Retro LABEL is made entirely from second-hand fabrics, and trims and hardware are re-used when possible.
View the original article here
