Alix Earle is no stranger to viral moments, but this time she managed to take things to a whole new level with her latest Instagram video for the launch of the Simply NKD line by Cheetos and Doritos. Honestly, the chic campaign leaned into a “nothing extra” concept, with Earle posing in barely-there styling that managed to put the focus squarely on the idea of simplicity and raw appeal.
Alix Earle literally wears nothing at all for Cheetos and Doritos’ Simply NKD ad
Have a look at Alix Earle’s latest Instagram video for a cheeky new ad campaign right here.
Shot across sunlit outdoor and indoor settings, the visuals of Earle’s latest campaign felt deliberately effortless. In one frame, she lounged casually on a chair wearing no clothes, soaking in the light with tinted sunglasses, giving off that carefree energy.
Meanwhile, the social media personality’s modesty was strategically covered with black censor bars. In another, the setting shifted indoors, where Earle was seen doing chores around her whole house. Here, the overall vibe turned playful and a little tongue-in-cheek, reinforcing the campaign’s extremely cheeky tone.
While she literally went naked for Cheetos and Doritos’ Simply NKD line, Alix Earle opted for glossy pink lips and rosy cheeks. Moreover, her open hair cascaded in soft curls on her shoulders. “Same great taste, Butt Naked,” stated the text at the end of the video.
As expected, fans were surprised and amused by Earle’s video. “This is the funniest collab ever!,” wrote one user, while another commented, “The way she really did that with class. I love Alix.” As of writing, the post has received 96.1K likes.
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