Free People has partnered with the popular TV series ‘Yellowstone’ to launch the Free People’s Yellowstone collection, a limited-edition capsule embodying Dutton Ranch style’s rugged elegance. Drawing inspiration from the powerful Western aesthetics seen on the show, this eight-piece collection offers an array of heritage-inspired, lived-in staples under Free People’s ‘We the Free’ sub-brand.
Available starting Monday, this collaborative collection brings Western flair to life with denim, boots, outerwear, tops, and accessories. Each piece features the iconic “Y” from the Yellowstone logo, adding authenticity and a collectible touch for fans.
Actress Kelsey Asbille, known for her role on Yellowstone, stars in the campaign, shot at the show’s real-life location, Chief Joseph Ranch in Montana, with photographer Yulia Gorbachenko. The collection reflects the signature Western style that Yellowstone costume designer Johnetta Boone has incorporated into the series, now brought to life for Free People’s customers.
Image Credit: Free People
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