Today, Reebok, the iconic and irreverent sports culture brand, and Curtis “50 Cent” Jackson are reuniting to bring back one of the most culture defining sneakers of the early 2000s. The Reebok x G-Unit G6 returns, reviving the original silhouette that helped bridge basketball-inspired footwear, hip-hop and street culture. Launching in its original red, white and blue colorway from the Reebok archive, the G-Unit G6 will be available for £110.00 MSRP on August 20, 2026, 10 AM ET on Reebok.com and at select retailers.
Originally introduced in 2003, the G-Unit G6 became one of the defining sneakers of its era. Released during Jackson’s rise following Get Rich or Die Tryin’, the partnership made him one of the first musicians to lead a major footwear franchise, helping redefine the relationship between music, fashion and sneakers. The model quickly became a staple of the early-2000s, selling tens of thousands of pairs across multiple colorways and becoming synonymous with the G-Unit movement.
More than two decades later, the return of the G6 reconnects a new generation with a sneaker that helped shape an era. Its influence extends beyond nostalgia, reflecting the timeless drive to create, build and shape culture that continues to inspire today.
“The G-Unit sneaker represents a special time in my career and in hip-hop. What we created with Reebok had a real impact on sneaker culture, and it’s incredible to see that influence still resonate more than 20 years later. I’m excited to bring it back for the people who were there the first time and a whole new generation.” Said Curtis “50 Cent” Jackson.
“Our relationship with 50 has always gone beyond sneakers,” said Todd Krinsky, CEO of Reebok. “He helped define an important chapter in Reebok’s history, and together we created something that had a lasting impact on sport style and culture. Bringing the G-Unit G6 back is an opportunity to celebrate that legacy while introducing it to a new generation.”
The Reebok x G-Unit G6 ($130.00 MSRP): Featuring a premium white leather and suede upper, a durable rubber midsole and an icy rubber outsole. The sneaker returns in its original 2003 red, white and blue colorway and will be offered in unisex sizing from 3.5 to 13, and size 14.
The Reebok x G-Unit G6 launches August 20, 2026, at 10 AM ET on Reebok.com and at select retailers worldwide later this Autumn.
About Curtis “‘50 Cent” Jackson
Curtis “50 Cent” Jackson has built a thriving television and film career as both a producer and actor. In 2005, he founded G-Unit Film & Television, which has produced a wide range of content across multiple platforms and sold numerous shows to major networks.
Among the company’s successes is the critically acclaimed Starz series “Power,” in which Jackson co-starred while also serving as executive producer and director. He later expanded the franchise with the spinoffs “Power Book II: Ghost,” “Power Book III: Raising Kanan” and “Power Book IV: Force.”
Most recently, G-Unit Film & Television produced the Netflix docuseries “Sean Combs: The Reckoning,” which debuted at No. 1 in more than 50 countries within its first 24 hours on the platform. The company is currently in production on “Power: Origins” for Starz and is in post production on “Fightland,” its first internationally produced series. Hulu is also developing a definitive biographical docuseries on Jackson.
At Peacock, G-Unit Film & Television is developing an adaptation of Jackson’s novel “The Accomplice,” with Taraji P. Henson attached to star, as well as a limited series surrounding the Long Island serial killer case, based in part on Peacock’s Emmy-nominated docuseries on the subject.
The company also produced ABC’s “For Life” and the hit Starz series “Black Mafia Family,” and recently aired Season 2 of the “Black Mafia Family” docuseries. Additional projects in development for Starz include “The Massacre” and “Queen Nzinga.” Other releases include “TikTok Star Murders” and “Hip Hop Homicides.”
Expanding into the podcast space, Jackson launched G-Unit Audio, which partnered with iHeartMedia and Lionsgate Sound on “Surviving El Chapo: The Twins Who Brought Down a Drug Lord.” G-Unit Film & Television is also developing a docuseries based on the podcast for BET+ and is currently in production on the “DMX Podcast.”
On the acting side, Jackson will portray Balrog in Legendary Entertainment’s upcoming adaptation of “Street Fighter.” He also hosted and executive produced Fox Nation’s true-crime docuseries “50 Ways to Catch a Killer.”
In 2024, Jackson partnered with Lionsgate to launch the FAST channel “50 Cent Action,” which was recently named the No. 1 action channel on Roku and LG Channels’ FAST platforms. The free, ad-supported channel features premium content from Lionsgate’s library, including the original “Power” series, along with films such as “John Wick,” “The Expendables,” “The Hitman’s Bodyguard” and “Rambo.”
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com.
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