Reebok brings the Workout Plus to a new generation with its Classics campaign fronted by UK ambassador, K-Trap, alongside beloved British cultural figures. London, July 2026 – Reebok, the iconic and irreverent sports culture brand, presents “The Give Back”, a short three-part film series celebrating the relaunch of the Workout Plus, a Classics silhouette with a loyal cultural following from past decades. “The Give Back”, which sits under Reebok’s wider ‘Born Classic. Worn for the Community’ campaign, marks a point in Reebok’s return to its British roots and support for local street culture.
The campaign is driven by South London rapper K-Trap, Reebok’s newly signed UK ambassador, who stars as the protagonist in a cinematic, playful heist-inspired storyline centred around his footwear of choice: the Workout Plus. The campaign continues the narrative under Reebok’s Classics umbrella campaign, ‘Born Classic. Worn for Life’, which celebrates this heritage style and pays homage to the communities that made this footwear an icon.
Joining K-Trap is a cast of recognisable British figures spanning generations and subcultures; MC Bushkin, UK garage trailblazer and member of Heartless Crew, known as ‘Two Tone’ in the film in reference to the pay as you go mobile phone of the UKG era; Lisa Maffia, another UKG pioneer and leading female member of So Solid Crew, referred to as ‘The Duchess’ in Cockney slang. Then there is Laila Morse, British actress best known for her long-running role as ‘Big Mo’ from EastEnders, referred to as ‘Doris’ again to commemorate Cockney slang in the film. Next-generation creators also feature in the film, including Leo Mandella, Gen Z streetwear and cultural tastemaker or ‘Baby Face’, having begun his creator journey at the age of 13, and Jessy Law, sneakerhead, collector and writer and a leading voice in London’s streetwear scene, nicknamed ‘The Outlaw’. The multi-generational cameos represent the communities that have remained loyal to Reebok across decades, while spotlighting the new voices shaping British youth and streetwear culture today.
Inspired by the chaotic humour of classic heist films from the era when the Workout first rose to prominence, Reebok presents “The Give Back” to flip the traditional heist narrative on its head. Rather than taking something, K-Trap is pulling up to give back and delivering the new Workout Plus and iconic Classics to the next generation of streetwear enthusiasts and communities.
Throughout the campaign, talent wear different iterations of Reebok Classics that reflect their individual identities while nodding to British style over recent decades. K-Trap appears in the Workout Plus in chalk and gum sole, while MC Bushkin wears a pair of boxfresh Workout OG trainers to nod back to the Classics revered during
the Heartless Crew raving years. Meanwhile, Laila Morse styles white Reebok Princess trainers with grey joggers, oversized gold hoops and a tartan shopping trolley. One scene also sees an inner-city London school kid dressed in a retro Reebok track jacket over his uniform gifted a pair of triple black Workout Classics by
K-Trap, a staple school shoe for inner city kids across the country.
Jessy Law is blessed with a pair of Workout OG’s as she creates her signature fit-check content while Lisa Maffia is gifted the Freestyle Lo, wearing a velour tracksuit referencing the early 00’s era with her mini English bull terrier in tow. Leo Mandella wears a pair of Reebok Classics that reflect the turn of UK millennium
street style.
Born in Bolton and a brand known for its tongue-in-cheek attitude, the campaign celebrates Reebok’s British heritage throughout, featuring visual nods to classic UK culture, which Reebok has played an integral role in for decades, from matching oversized camel overcoats inspired by late-90s British crime films to scenes shot
across London streets. In one of the film’s final moments in Part three, K-Trap links up with Leo Mandella and MC Bushkin at a fictional ‘Classics & Co’ fish and chip shop.
Music plays a central role across the three episodes, reflecting the sounds that have shaped British street culture over the decades, including drum and bass, UKG, trap and drill. Part one, The Heist, features “The Heartless Theme” by MC Bushkin and Heartless Crew. The nostalgic tune from the early 00s also features later in Part three, The Giveback, when K-Trap delivers Lisa Maffia, aka ‘The Duchess’, a pair of Freestyle Lo. Part two, The Journey, includes K-Trap’s hit “Manners”, timed perfectly for his interaction with Laila Morse, aka ‘Doris’, and is played in Part three when K-Trap turns up at the fish and chip shop.
With the return of the Workout Plus in real garment leather in 2026, “The Give Back” brings Reebok’s Workout OG heritage style to contemporary British culture through nostalgic, multi-generational storytelling. As K-Trap declares in Part one, “It’s good, still”, after picking up a pair of the new Reebok Workouts.
To bring the campaign to life, Reebok will launch ‘The Reebok Arms’, a traditional ‘Classics’ branded pub in London featured in Part two of the campaign film. This will be a pub in all senses of the word to celebrate Reebok’s British heritage, while acting as a hub for local, next generation music talent to showcase their aspiring work to K-Trap and the community.
The Reebok pub activation is taking place on Thursday 23rd July at The Fitzrovia pub on Goodge Street, where you can explore Reebok’s UK story and experience the essence of the ‘Born Classic. Worn for the Community’ campaign in person alongside K-Trap and the featured cast as a celebration of modern Britishness. For further details keep an eye out for updates on @reebokeurope.
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