NIGHT SHIFT: London menswear designer Bianca Saunders has made an unconventional move, collaborating with the multidisciplinary creative company The Midnight Club on her spring 2027 collection, Meet You Before Sunrise.
The collection, which explores “the transitional space between night and day, structure and fluidity,” coincides with The Midnight Club’s 10th anniversary and includes 30 pieces, two of which will be available immediately on the designer’s website. The rest of the collection will launch in January at select retailers.
Asked why she decided to team with a creative agency, Saunders said The Midnight Club felt like a good fit.
“We share a similar approach to building globally and creating culture, rather than just making products. I’ve always been interested in collaborations that bring different audiences together in a meaningful way,” she said.
A look from the ad campaign for Bianca Saunders‘ collaboration with The Midnight Club.
Kitty Pemberton Platt and Tom Noon, partners at The Midnight Club, described the collaboration as a “natural extension” of their work. The Midnight Club has created campaigns for brands including Adidas, Dr. Martens, Arsenal, Netflix, Mercedes and Heron Preston. The Saunders collaboration is their first with a designer.
“We’re a creative company for cultural advancement, and we’ve always believed the best way to demonstrate that isn’t by talking about it, but through the work we make, the people we collaborate with, and the outputs that carry our thinking into the world,” they said.
The partners added that while they are a creative studio, “we’re increasingly interested in what happens when creativity isn’t confined to campaigns.”
A look from the ad campaign for Bianca Saunders’ collaboration with The Midnight Club.
Going forward, The Midnight Club “will be associated with a broader range of cultural outputs, whether that’s fashion, products, experiences, entertainment or technology. It’s about being a more holistic creative company rather than being defined by a single discipline,” they added.
They described Saunders as “the perfect partner because we both think about duality, transformation and the tension between opposing forces, so the collaboration started from shared ideas rather than a commercial objective.”
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