During Paris Fashion Week, Reebok partners with Slam Jam and FEU Magazine to present MOSH, an immersive installation and cultural program celebrating the subversive energy born from UK underground rave culture of the 1980s and 1990s, and its enduring influence on music, fashion, and collective movement.
Rave culture arises from a lineage of resistance to systems widely perceived as oppressive. Moving one’s body with no purpose other than expressing emotion and circulating energy is, in itself, a subversive gesture: an emancipation from the productivist matrix that structures our society.
By the late 1970s, Reebok Classics had emerged as a key artifact of identification for hundreds of ravers, who adopted the brand precisely because it was not designed for spectacle, but for movement. Over time, these silhouettes embedded themselves within underground scenes, transcending trends to become cultural constants worn across generations.
MOSH pays homage to this legacy through a cultural phenomenon and emblem of subversion: the mosh pit. A radical choreographic gesture in which participants collide frenetically with one another, it embodies the clash between the working class and the system itself. Emerging from the abrasive punk scene of the late 1970s, mosh pit travelled across genres, scenes, and demographics: from hard rock to dubstep, rap, and trap. For Reebok, it is a guiding thread to explore the evolution of party and music scenes.
To co-curate and animate this space, Reebok invited FEU Magazine, a Paris-based cultural and creative platform that documents contemporary creation and explores the processes of hybridization shaping cultural and artistic innovation in our interconnected world.
True to its motto, “Born Classic. Worn for Life,” Reebok celebrates, through this project, its cultural heritage and the people who continue to foster it to this day.
Programming:
Thursday 22 January : MOSH Talk
A panel discussion with cultural specialists like Anna Dotigny (Mykonos), Alice Pfeiffer, Rachel Mbiga-Epelbaum et Fabrice Tayeau unpacking the history of the mosh pit and the rave culture that shaped it. The conversation will explore the rise of sportswear within underground scenes, the enduring presence of Reebok Classics, and their relevance in 2026 as symbols of cultural continuity.
Friday 23 January: Create Your Own Rave Poster
Led by artist Armand Croisonnier, participants are invited to create their own rave-inspired poster. Using pre-cut silhouettes of pogo-ing figures wearing Reebok Garment Leather, guests will compose a custom artwork, which will be scanned and printed as a full-size poster to take home.
Saturday 24 January: Vinyl Session with Dizonord
Hosted by Paris record store Dizonord, this vinyl listening session guides visitors through rare and mosh-ready selections, celebrating the raw energy of rave and underground music cultures. Founded in 2019 by Vincent Privat and Xavier Ehretsmann, it was named one of the world’s best record stores of 2025 by the Financial Times.
Saturday 24th February: DIY Rave
A raw, DIY party, true to the spirit of rave culture, designed as a moment of collective liberation and collision of energies. DJ sets by Sottheavy, Jonas Alexander, Mykonos, Chicken & Fab, followed by a live performance by Prince Waly.
Product:
Reebok is using Paris Fashion Week to shine the light on its iconic Garment Leather Classics for SS26—and beyond.
Introduced first in 1983, this elevated fabrication cemented Reebok’s status as the ultimate authority on premium comfort. Now, it makes its triumphant return across all leather styles, including court and fitness classics. Ultra-high-quality and made to move, garment leather is often used in outerwear and cold-weather essentials, but for Reebok, it’s more than a material: it’s part of the brand’s design DNA. By prioritizing unparalleled comfort in every part of the shoe—especially a supple leather upper—Reebok defined its place as a true trailblazer in the industry. With the return of garment leather this season, Reebok brings the superior fabric to a new generation and ushers in the next era of premium comfort.
On February 18th, 2026, the Reebok Classics SS26 Garment Leather collection will launch for sale including: the Workout Plus (€100, £85),Freestyle Lo (Women’s, €90, £80),Freestyle Hi (€110, £90), Club C 85 (Unisex and Women’s, €110, £90),and Classic Leather (Unisex and Women’s, €100, £85). Reebok Classics will continue to drop in a variety of colorways and model iterations focused on both today’s top trends and heritage designs.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.eu or, for the latest news at News.Reebok.com. Discover Reebok on Instagram.
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