Sheep Inc. continues its mission to redefine wardrobe staples with the launch of its Knitted T-Shirt – a timeless design, reimagined through the lens of sustainability and performance.
Crafted from super-fine Merino wool, this T-shirt goes far beyond basic. Naturally temperature regulating, it offers breathable warmth in winter and cooling comfort in summer, making it the ideal base layer all year round.
Unlike cotton, its self-cleansing fibres actively repel odour and bacteria, meaning fewer washesand longer wears – a smarter, lower-impact approach to everyday dressing.
TRANSPARENCY WOVEN IN: THIS T-SHIRT LETS YOU TRACE ITS ORIGINS BACK TO THE SHEEP
Blending classic silhouettewith technical innovation, the Knitted T-Shirt embodies Sheep Inc.’s commitment to conscious design. Each piece also features the Connected Dot – a unique NFC tag that invites wearers to trace the origins of their garment and meet the sheep behind the wool, offering full visibility into its regenerative supply chain. Minimalist. Functional. Future-forward. This is the essential T-shirt, reinvented.
SHEEP INC. ABOUT
Sheep Inc. is an innovative sustainable fashion brand committed to creating high-quality, environmentally conscious clothing that celebrates simplicity and craftsmanship. Founded with the vision to redefine the fashion industry’s impact on the planet, Sheep Inc. works with natural fibers and ethical production practices to create garments that are both stylish and responsible. By collaborating with local artisans and using renewable resources, Sheep Inc. blends modern design with sustainability to offer a product line that is both timeless and environmentally friendly. The company’s dedication to transparency and sustainability makes Sheep Inc. a leader in the movement toward more responsible, conscious consumerism.
SHEEP INC. NFC TECHNOLOGY
Custom built supply chain technology gives real-time insight into production processes and NFC technology is integrated into each supremely soft garment. A tap of the phone shows each garment’s unique digital fingerprint. Giving detailed information about the environmental impact and background about the farms and manufacturers. It even connects you with a sheep from the same farm the garment’s wool is from. Sheep Inc. aims to fundamentally change how we view and purchase clothing. Delivering best-in-class products with a unique customer experience and unparalleled sustainable credentials.
Sheep Inc. continues to develop the Connected Dot digital experience that brings life, depth, and community to the things we wear. The Connected Dot is a groundbreaking tool designed to revolutionize traceability and transparency in the fashion industry. This collaboration marks a significant step forward in Sheep Inc.’s mission to set new sustainability standards while empowering consumers with knowledge about the origins and environmental impact of their purchases.
The Connected Dot enables customers to gain full visibility into every step of the product journey, from the farm to the final garment. By scanning a QR code integrated into Sheep Inc.’s product tags, consumers can access detailed information about the materials used, the people involved in production, and the carbon footprint of the item. This cutting-edge solution highlights Sheep Inc.’s commitment to innovation and its dedication to combating greenwashing in the fashion industry.
“Transparency has always been at the heart of what we do,” said Edzard “Partnering with The Connected Dot reinforces our belief that consumers have the right to know the story behind what they wear. This isn’t just about showcasing our efforts—it’s about setting an example for the entire industry to embrace accountability and environmental stewardship.”
Sheep Inc. is already renowned for its industry-leading sustainability practices, including its zero-compromise approach to sourcing, its use of regenerative farming methods, and its commitment to a fully carbon-negative lifecycle for its products. With The Connected Dot, the brand takes its promise of radical transparency to the next level, offering consumers a seamless, tech-enabled way to connect with the journey of their garments.
As global consumers become increasingly concerned about sustainability and ethical practices, the adoption of solutions like The Connected Dot provides a meaningful response to calls for greater accountability within the fashion sector.
SHEEP INC. FOUNDERS BIO’S
Sheep Inc., established in 2019, is the brainchild of co-founders Edzard van der Wyck and Michael Wessely. Their mission is to revolutionize the fashion industry by creating luxurious, sustainable knitwear that not only minimizes environmental harm but actively contributes to environmental restoration.
Edzard van der Wyck brings a wealth of experience from the fashion sector. Prior to founding Sheep Inc., he co-founded a clothing brand where he witnessed firsthand the environmental impact of fashion. This experience, coupled with the birth of his son, motivated him to create a brand that addresses the climate emergency head-on. His vision for Sheep Inc. is to set a new standard in the fashion industry, demonstrating that it’s possible to produce beautiful products while maintaining a regenerative impact on the environment.
Michael Wessely has a background in finance and technology. In his previous ventures, he focused on bringing transparency to complex financial markets. Recognizing the parallels between finance and fashion in terms of opacity and environmental impact, he partnered with Edzard to establish Sheep Inc. Michael’s expertise in technology and transparency has been instrumental in integrating innovative solutions into the brand’s operations, such as the Connected Dot technology, which allows customers to trace the entire journey of their garment.
Together, Edzard and Michael have built Sheep Inc. on a foundation of sustainability, transparency, and regenerative practices. Their commitment to sourcing high-quality Merino wool from regenerative farms, utilizing carbon-neutral manufacturing processes, and investing in biodiversity projects has positioned Sheep Inc. as a pioneer in the sustainable fashion movement. Their combined experiences and dedication to environmental responsibility have not only set Sheep Inc. apart in the fashion industry but also serve as a blueprint for how businesses can operate sustainably in the modern world.
SUPPLY CHAIN
All Sheep Inc. products are created using a revolutionary naturally carbon-negative supply chain. The highest quality Merino wool is sourced from farms that adopt regenerative farming practices that maximise the soil’s natural capacity to absorb and store CO2e. All garments are produced using Shima Seiki Wholegarment® machines that run on 100% solar power. Crafting knits in a seamless design with minimal manufacturing waste.
Proprietary technology ensures 100% visibility and gives real-time insights into production processes and total control over quality and impact, whilst delivering a unique customer experience through The Connected Dot NFC chip.
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