SKIMS introduces the new Ultimate Pierced Nipple Push-Up Bra in neutral color palettes. It is a bold statement in terms of its design as it is also catered for everyday wearing. The bra is crafted using soft sheen microfiber materials and designed with a push-up silhouette supported with light foam padding to provide a natural lift.
What makes it stand out is the detachable faux piercing look coated with nylon materials. It can be clipped on or removed, depending on the wearer and the statement that they want to make. The campaign has the tagline: “get the ooh without the ouch” to capture its concept. Kim Kardashian had teased the product’s launch with photos captured of her wearing a sheer black tee with the illusion of piercings.
Image Credit: SKIMS
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